Please bare in mind, we are not SEO experts and these are only basic on-site SEO tips. These tips are not guaranteed to get you highly ranked on google and are primarily directed towards our web design clients who want to update their own blogs.
To boost your chances of being found on google, you will most likely have to do more research or hire PlacementSEO to optimize your website. These basic tips will help though, so if you follow these and keep adding blog posts and updating your social media you MIGHT get boosted on google after a few months or longer of keeping this up.
Our SEO tips
Decide which keywords/phrases you would like to promote
Make sure not to chose something too general, or too specific. For example, if you do web design it is unlikely you’ll get close to the top of a general google search for ‘web design’, where as something like ‘local web design company need new website’ will rarely be searched for. In this case you will want to try something like ‘Henfield web design’ or other similar and more specific phrases, including the name of your location.
This is a useful infographic that may help you decide on your keyphrases and expand your knowledge on website designing.
If you are posting about a specific topic, it makes sense to set a keyphrase for this topic. This keyphrase can then be used in all the areas mentioned, including heading tags, image alt tags and content. Just make sure that you don’t use the phrase on it’s own for every element; try to keep each instance individual and non-repetitive. For example, ‘Why we enjoy web design‘ as a heading, and ‘latest web design project’ as an alt tag use the same keyphrase in different, unique ways. For more on web designs and themes check out this list.
Do not keyword stuff. Keep it natural
As google is constantly updating, a lot of tricks to boost your website’s SEO will eventually get caught out and could really harm your websites ranking on google. The idea is to work with google by making your website useful to the people viewing your website. Only add keyphrases if they are relevant and make logical sense in the content that you add them to. Keep the phrases in the back of your mind so they are ready to be inserted with relevance, but it’s probably best if you don’t try to force them into as many sentences as you can.
Keep your headings in order
Heading tags in your content should appear in order like this: h1, h2, h3, h4 etc. You can repeat these headings as long as no tags are skipped. For example, this would be acceptable: h1, h2, h3, h2, h3, h3. Each webpage should only have one single h1 tag. Quite often this will be added by default; the title of the blog post will almost always be the h1 tag for the page, so if your blog posts are going to use headings, you should start with a h2 tag.
Add Alt tags to all images
These are useful for user experience and therefore good for SEO. You can also add title tags which will come up when the user hovers over the image. Google relies on alt tags more than title tags, but don’t be put off using title tags just for that reason. Both tags can be very useful, especially if the image cannot be seen for any reason. Make sure that both tags are relevant and descriptive for their use and aren’t full sentances. You generally want to aim for 2-5 words here.
Summing it all up
All these tips should be followed when you blog, not just for SEO but for user experience too, it is important to have the advise from digital agencies that can manage your service or business. Basically, if you and your viewers think that your website makes sense and is highly informative and relevant, chances are that it’ll give you a good foundation for SEO. Google also likes popular content and posts recommended and linked to by real people, so try to get people reading, responding and linking to your content directly on your blog site, or on social media sites.
By using WordPress along with a well built theme, you are already on the way to improving your SEO due to their brilliant structuring. Together with good practices, social media and useful, relevant content, this alone could get you boosted up in googles rankings, whilst also setting good groundwork for any future SEO work.
SEO keyword infographic credited to DIY SEO
Source: SEO Services Malta, SEO Expert Malta | Fix Now Media.